wooden Renault 16

Pierre Dreyfus, chairman of Renault, wanted to launch a large saloon for baby-boom families. To symbolise the social progress of the time, the car needed to reflect a comfortable (but not ostentatious) social status and offer something original to appeal to new customers. So the question was, how to make a car as versatile as Renault 4 that would be “a car for families who are attracted to the modernity of consumer society”? The answer? Renault 16.